Facebook 101: Creating your Church Facebook Page

So, you are ready to create a Facebook page for your church, but don’t know where to start. No worries! We’ve got you! It won’t take long, and will be well worth the effort!

Let’s get started!

Log into your personal Facebook page. You will be the first admin on the page, but you will have the opportunity to add others as well after it is set-up.

On the top right corner of your page, click on the arrow pointing down to view the drop-down menu. Click on Create Page.

 

On the next page, you have the opportunity to choose what type of page you would like to create. For churches, the best option is Company, Organization, or Institution. Once you click on the box, choose your type of organization and enter the name of your church. I chose Religious Organization, and for our purposes created the name First Church of Bright Salt.

Name

Edit Your Page

You’ve done it! You now have a church Facebook page! Now let’s make it fit your church.

Add a Profile Picture

Choose your profile picture. Most often, churches will use their logo as their profile picture. It is an easy way to recognize and brand the page. It also allows you to keep a consistent profile picture and just update the cover picture periodically.

The best size for your profile picture is 170×170 pixels and will display at 128×128 pixels on smartphones and 36×36 pixels on most feature phones. It will automatically be cropped to fit a square.

Profile Pic

Add a Cover

The Cover picture is a very important piece of conveying your church. You may want to choose people from your congregation, a recent event, or some nicely designed text. The best size for a cover picture is 820 pixels wide by 312 pixels tall on your page but will be cropped to display at 640 pixels wide by 360 pixels tall on smartphones.

You can add a cover picture by clicking the box “Add a Cover” and uploading a picture from your computer.

Cover Pic

Edit Your Details

On the dropdown menu next to the Share button, choose Edit Page Info. The next window gives you the opportunity to enter information about your church, such as website, phone number, address, mission or vision statement, etc. Be sure to fill in as much information as possible in this section as it will allow users to find you and the information they are seeking. Edit Page Info

Page Roles

Most churches have several people with administrator or editor access to the church Facebook page. Let’s make sure you can add other staff or volunteers to the Page Roles. On the top right of your page, click Settings. On the left side of your page, click on Page Roles. Under “Assign a New Page Role” enter the name(s) of people you would like to be able to assist in the management of the page. Here are the role options that would be most helpful for you:

Admin

Can manage all aspects of the page. They can: send messages and publish as the page, respond to and delete comments on the page, create ads, see which admin created a post or comment, view insights, respond to and delete Instagram comments from the page, edit Instagram account details from the page and assign page roles.

Editor

Can send messages and publish as the page, respond to and delete comments on the page, create ads, see which admin created a post or comment, view insights, respond to and delete Instagram comments from the page and edit Instagram account details from the page. They must have a personal Facebook page in order to manage the church page.

Moderator

Can send messages as the page, respond to and delete comments on the page, create ads, see which admin created a post or comment, view insights and respond to Instagram comments from the page.

Get posting!

Now that you are all set up, post away! The more you post and interact with others, the greater your reach on Facebook user newsfeeds. Start off with 3 posts a week and vary what they include. Maybe post 1 announcement, 1 encouraging post, and 1 picture to get started. As you get used to posting, start adding more posts until you get to 1-2 posts per day.

Be sure to check out our Facebook 201 to learn how to make your Facebook page more effective!

About the Author: Amy Grover

Amy Grover specializes in social media management, graphics, content curation, websites, and email marketing. She has most recently been a Digital Media and Ministry Project Manager for a digital strategy company. Amy is an 18+ year ministry veteran who has worked in volunteer, paid, administrative, and programmatic positions within churches of varying sizes (200-2000 members) and demographics. As a unique hybrid of administrative and programmatic, she also functions bilingually as a millennial and Gen X, having been in college at the start of the MySpace and Facebook generation. Amy is a proud Whitworth University graduate and has a passion for communication and bringing the church forward to current communication formats. Although she is a Pacific Northwest Native, Amy currently lives in Tucson, AZ with her husband, Mat, and two kids, Jane (8) and Ethan (5).

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