We build digital communication strategies for organizations who are doing good in the world.

A DIGITAL STRATEGY is more than just a good website, Facebook ad, or video. It’s about how all of these elements work together to help your organization tell its story. The big brands know this. At Bright Salt, we use these same digital strategies to help you tell your story and grow your influence.

Web Design

Website Design & Development

We approach every website we create not only from an aesthetic standpoint, but also from a broader digital strategy standpoint. We specifically design each website to fit well with the other elements of digital strategy. This includes:

  • Designing with user personas in mind
  • Strong emphasis on ATF (above-the-fold) content
  • Excellent on-page SEO
  • UI/UX Design (User Interface and User Experience)

Examples

Web Design

Book Website – Reimagining Young Adult Ministry

Designing a beautiful, responsive website highlighting a new book about young adult ministry.

View the Project

Web Design

Web Design: United Lutheran Seminary

Designing a modern website for a historic seminary.

View the Project

Web Design

Non-Profit Web Design: Nethercutt Civics Foundation

We completed a full website redesign and development for the Nethercutt Civics Foundation, a nonprofit founded by former Rep. George Nethercutt, dedicated to improving civics education in America.

View the Project

Web Design

Vine & Branches Church Website

Creating a beautiful church website to support a growing faith community.

View the Project

Web Design

IYM Forum Event Website

Creating a beautiful, engaging website as an invitation to a ministry event.

View the Project

Web Design

Kindred Youth Ministry Website

A complete web design and digital strategy for Kindred Youth Ministry.

View the Project

Video Production

Video Production

Of all forms of content in 2017, video is by far the most effective. It is estimated that by 2020, 90% of all content will be video. We’ve seen this with the rise of Snapchat and Facebook Live.

The Bright Salt team is extremely passionate about video, and we have a track record of creating video that gets results for organizations. Check out some of these results below.

Examples

Video Production

Product Launch Video Creation: Youth Ministry Study

Creating cinematic videos for an online youth ministry study.

View the Project

Video Production

Event Video Capture for Kindred Youth Ministry

Capturing high-quality video of event sessions for sharing on social media, driving traffic and engagement for Kindred Youth Ministry.

View the Project

Video Production

Video Production for Taking Donors Seriously

A large-scale video shoot for Taking Donors Seriously – 40 videos in 2 days.

View the Project

Video Production

Event Video: Earl Palmer Preaching Seminar

Recording and sharing the wisdom of Dr. Earl Palmer at his Princeton seminar series.

View the Project

Video Production

Princeton IYM Conference Promo Video

Creating a promotional video to generate excitement and interest around a youth ministry event for Princeton Theological Seminary.

View the Project

Digital Strategy

Content Marketing

Content marketing is one of the most important parts of a digital strategy – and one of the things our team loves most! We can work with your organization’s staff to create highly engaging, creative, useful content that your target market loves. Then, we get it in front of them.

At Bright Salt, we tightly integrate our content marketing efforts with social media marketing (both organic and paid advertising) and SEO. Content is one of the biggest opportunities the digital space has to offer. We’ll help you take advantage of it.

Social Media

We see so much potential for churches and faith-based organizations in the realm of social media. In 2017, social is where people’s attention is — so we go there to engage them.

If your organization has tried social and isn’t seeing results, we have good news. Social media isn’t the problem; your strategy simply needs to be adjusted. In 2017, organizations need a robust social media engagement strategy that covers both organic and paid content. This is what will get you results. We can help you get there.

Email Marketing

When it comes to engaging your audience, email is by far the most effective tool. But most organizations (especially those in the faith community) don’t know how to use email to its full potential. That’s where we can help.

An effective email marketing strategy contains two parts: 1) an autoresponder nurture sequence, and 2) regular broadcast content. Both are crucial to engaging your community, and both can drive incredible results. Our team provides consulting and implementation services for you to get the most out of your email campaigns.

Examples

Digital Strategy

Video Advertising + Lead Generation on Social Media

Building a digital funnel to help Kindred Youth Ministry reach more youth pastors.

View the Project

Digital Strategy

Kindred Youth Ministry Social Media

Organic and paid social media management to create engagement and build a community.

View the Project

Digital Strategy

Earl Palmer Ministries Digital Strategy

View the Project

Choose a service above to get started.