We build digital communication strategies for organizations who are doing good in the world.
A DIGITAL STRATEGY is more than just a good website, Facebook ad, or video. It’s about how all of these elements work together to help your organization tell its story. The big brands know this. At Bright Salt, we use these same digital strategies to help you tell your story and grow your influence.
Website Design & Development
We approach every website we create not only from an aesthetic standpoint, but also from a broader digital strategy standpoint. We specifically design each website to fit well with the other elements of digital strategy. This includes:
- Designing with user personas in mind
- Strong emphasis on ATF (above-the-fold) content
- Excellent on-page SEO
- UI/UX Design (User Interface and User Experience)
Book Website – Reimagining Young Adult Ministry
Designing a beautiful, responsive website highlighting a new book about young adult ministry.View the Project
Web Design: United Lutheran Seminary
Designing a modern website for a historic seminary.View the Project
Non-Profit Web Design: Nethercutt Civics Foundation
We completed a full website redesign and development for the Nethercutt Civics Foundation, a nonprofit founded by former Rep. George Nethercutt, dedicated to improving civics education in America.View the Project
Vine & Branches Church Website
Creating a beautiful church website to support a growing faith community.View the Project
IYM Forum Event Website
Creating a beautiful, engaging website as an invitation to a ministry event.View the Project
Kindred Youth Ministry Website
A complete web design and digital strategy for Kindred Youth Ministry.View the Project
Of all forms of content in 2017, video is by far the most effective. It is estimated that by 2020, 90% of all content will be video. We’ve seen this with the rise of Snapchat and Facebook Live.
The Bright Salt team is extremely passionate about video, and we have a track record of creating video that gets results for organizations. Check out some of these results below.
Product Launch Video Creation: Youth Ministry Study
Creating cinematic videos for an online youth ministry study.View the Project
Event Video Capture for Kindred Youth Ministry
Capturing high-quality video of event sessions for sharing on social media, driving traffic and engagement for Kindred Youth Ministry.View the Project
Video Production for Taking Donors Seriously
A large-scale video shoot for Taking Donors Seriously – 40 videos in 2 days.View the Project
Event Video: Earl Palmer Preaching Seminar
Recording and sharing the wisdom of Dr. Earl Palmer at his Princeton seminar series.View the Project
Princeton IYM Conference Promo Video
Creating a promotional video to generate excitement and interest around a youth ministry event for Princeton Theological Seminary.View the Project
Content marketing is one of the most important parts of a digital strategy – and one of the things our team loves most! We can work with your organization’s staff to create highly engaging, creative, useful content that your target market loves. Then, we get it in front of them.
At Bright Salt, we tightly integrate our content marketing efforts with social media marketing (both organic and paid advertising) and SEO. Content is one of the biggest opportunities the digital space has to offer. We’ll help you take advantage of it.
We see so much potential for churches and faith-based organizations in the realm of social media. In 2017, social is where people’s attention is — so we go there to engage them.
If your organization has tried social and isn’t seeing results, we have good news. Social media isn’t the problem; your strategy simply needs to be adjusted. In 2017, organizations need a robust social media engagement strategy that covers both organic and paid content. This is what will get you results. We can help you get there.
When it comes to engaging your audience, email is by far the most effective tool. But most organizations (especially those in the faith community) don’t know how to use email to its full potential. That’s where we can help.
An effective email marketing strategy contains two parts: 1) an autoresponder nurture sequence, and 2) regular broadcast content. Both are crucial to engaging your community, and both can drive incredible results. Our team provides consulting and implementation services for you to get the most out of your email campaigns.
Video Advertising + Lead Generation on Social Media
Building a digital funnel to help Kindred Youth Ministry reach more youth pastors.View the Project
Kindred Youth Ministry Social Media
Organic and paid social media management to create engagement and build a community.View the Project