Princeton IYM Conference Promo Video

The Client

The Institute for Youth Ministry (IYM) at Princeton Theological Seminary holds a conference each year called the Forum on Youth Ministry.

The Brief

IYM wanted to create a promo video that could show people what the conference is like, generate excitement for the event, and invite people to sign up.

IYM showed us a few other conference promo videos they liked. We came up with a general story arc for the video and a plan for shooting footage that would allow us to follow through on that outline.

The Strategy

Over the course of the 3-day conference, we gathered a vast amount of b-roll footage of the attendees, conference sessions, worship, and the atmosphere on the Princeton campus. We also captured all of the main sessions, as well as most of the breakout sessions, on video with multiple cameras. We would use clips from the speakers in the final video.

Once the 3 days were over, it was time to edit. We combed through every clip, looking for the footage that best showed the look and feel of the event. We also watched every session to find short, catchy quotes we could splice into the final cut.

Finally we had gathered all of the clips we wanted to use. At this point, it was just a matter of arranging them in a way that told the story of the conference. We worked with the team at Princeton Theological Seminary to make sure our final product aligned with their vision.

The Results

As part of the digital strategy implementation we did with Princeton Theological Seminary’s IYM, we published the video to their Facebook page and also ran a paid advertising campaign on Facebook using the video. We targeted an audience of youth pastors across the U.S., and the video was viewed over 80,000 times.

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