We work with several authors at Bright Salt Media Labs – and we’re always excited about new books. The authors, Scott and Mark, asked us to design a book website they could use to promote the Amazon launch of their new book on young adult ministry.
Site Features & Functionality
The homepage of the site highlights several aspects of the book, including the description, chapters, and author bios. The site also offers a free study guide to accompany the book.
We also built a Resources page offering several free PDF downloads. This functionality hooks into Infusionsoft (using the new Infusionsoft WordPress plugin, which we really like so far) and delivers the resources automatically by email. Visitors then receive a follow-up email with an invitation to view the book on Amazon.
The site also features an Articles page where users can read articles Mark and Scott are releasing in the weeks after the launch. The site is built on the WordPress content management system, making it extremely easy for anyone on the book launch team to add and edit new articles.
We also optimized the website for SEO, and any content that is added by the book launch team is automatically formatted in a way accessible and readable by search engines.
A Fully Responsive Book Website
Finally, as is standard practice on all our sites at Bright Salt Media Labs, we included Google Analytics tracking and the Facebook Pixel, both via Google Tag Manager, for easy analytics tracking and Facebook remarketing.
You can explore the full site at YoungAdultMinistryBook.com.
Do you have a new book launching soon? We’d love to help you with the launch and promotion of it. Just send us a note and let’s talk!